The work I do.
Start Here
Not sure what's wrong, what to fix, or where to start?
Before spending money on implementation, get a clear picture of where you actually stand. The Shopsmith Business Audit is a structured, end-to-end analysis of your store and the operation behind it. Written report, fixed fee, no obligation.
What it looks like
A clear assessment of your store, your systems, and your operation. What's working, what isn't, what to fix first, and what it'll cost. Something you can act on yourself or use as the basis for working with Shopsmith.
Strategy and Consulting
Know something needs to change but not sure what, or in what order?
I'll work through it with you. Audit what you have, map what needs to change, and give you a clear picture of your options before you spend a dollar on implementation.
Usually the trigger is a business that's grown to a point where the Shopify setup hasn't kept pace. Things work but not well enough, and there's a sense that significant money is being left on the table. You just don't know where to start.
What it looks like
A clear assessment of where you are, what's worth fixing, what order to fix it in, and what it'll realistically cost. Something you can take away, think over, and act on when you're ready.
New Store Builds and Migrations
Still on the wrong platform, or starting from scratch and not sure where to begin?
I build Shopify stores properly from the ground up, or migrate you from whatever isn't working. Set up right the first time so you're not unpicking it six months later.
The most expensive part of a bad build isn't the build. It's everything that comes after it. The workarounds, the patches, the developer you have to call every time something breaks. Getting it right from the start costs less than fixing it later.
What it looks like
A store that's built correctly, documented, and ready to grow with your business. Not a rushed setup that creates problems down the track.
Store Improvement
Your store works. But it doesn't work as well as it should.
I go through what you have, clean up what's accumulated, and find what you're not using that you should be. Better configuration, less app redundancy, and usually a few capabilities already in Shopify that you're either working around or paying someone else for.
The tell is usually a nagging sense that the store works but doesn't work well. Or an app bill where you're not sure what half of it actually does anymore. Or a problem you've worked around for so long it just feels normal.
What it looks like
A leaner, better configured store that does more with less, and costs less to run.
Store UX
Your store gets visitors. Your product sells. Online it just doesn't convert the way it should.
I audit what's creating friction and fix it. Cleaner navigation, a simpler path to checkout, products that are easier to find. The goal is a store that stops getting in its own way.
The signal is rarely obvious. It's a customer complaint about the site being confusing, strong in-store sales that don't translate online, or just a creeping sense that something isn't right when you look at it.
What it looks like
A store with less friction between your customer and a purchase.
Process Automation
Spending hours on tasks your store should handle itself?
I map what's eating your time and automate it. Order workflows, notifications, inventory updates, reporting. You stop doing it manually, it just happens.
The most common sign is a task someone does every day, same steps every time. Export this, paste it here, update that, send this. It feels like that's how the business is supposed to work. It isn't.
What it looks like
The manual work disappears. Your team does things only people can do, and the rest runs without them.
SEO
Invisible on Google despite having a solid store?
I handle on-store SEO and build a content strategy around how people actually find businesses now. Not just search engines, but the AI systems increasingly sitting in front of them. Then I show you how to keep building on it yourself.
The trigger is usually a decent store with decent traffic that still isn't growing. Or a merchant who knows their product is good but can't understand why nobody's finding them. Modern discoverability isn't just metadata and keywords anymore.
What it looks like
A store structured for search, a content approach that builds authority over time, and a team that knows how to maintain it without needing to call me every time.
Documentation
Everything in someone's head and nowhere else?
I document your store, your systems, and your processes so the knowledge lives in the business permanently. Not with the developer, not with the person who set it up, and not locked behind a retainer.
The trigger is usually a staff member leaving or a developer relationship ending and the sudden realisation that nobody actually knows how anything works. By then it's already cost you. Proper documentation means you own your system completely. You can train new staff, change direction, and make decisions without being dependent on anyone.
What it looks like
A fully documented store and operation. Your team can be trained from it, your processes can be followed without the person who invented them, and you're never held hostage by whoever built it.
Do you only work with Shopify stores?
Primarily yes. Shopify is where my expertise is deepest. If you're on another platform and considering a move to Shopify, I can help with that migration too.
What size stores do you work with?
I work best with established merchants doing $500k or more annually. You have real operational complexity and something worth improving. That's where I can make the most difference.
Do you work on a project basis or ongoing?
Both. Some clients need a specific problem solved, others want someone keeping an eye on things ongoing. I work on a project basis or retainer depending on what suits you.
Will you promise to increase my revenue?
No. I won't make promises I can't guarantee. What I can promise is that your store will work better, your team will spend less time on manual work, and your customers will have a better experience. Whether that converts to more revenue depends on factors beyond the store itself.
Where are you based?
Melbourne, Australia. I work with merchants across Australia and can work remotely with anyone anywhere.
Not sure which service fits?
Every engagement starts with a conversation. No forms, no pitch. Just tell me what's going on.
What's going on with your store?